The Bachelor of Vocation (B. Voc) in Marketing and Entrepreneurship program equips students with a blend of marketing strategies and entrepreneurial skills. This interdisciplinary course focuses on understanding market dynamics, consumer behavior, and business tactics while nurturing creativity and innovation essential for entrepreneurship. The curriculum includes modules on market research, digital marketing, product development, and business planning. Practical training and internships are often integral parts of the program, offering real-world experiences and fostering industry connections. Graduates gain expertise in market analysis, brand management, and entrepreneurial ventures, preparing them for diverse career paths. The program's emphasis on both marketing principles and entrepreneurial acumen creates adaptable professionals capable of navigating competitive business landscapes, launching startups, or contributing to established companies.