B.Voc in E-commerce and Digital Marketing Program
Overview
B.Voc. in E-commerce and Digital Marketing is one of the most pursued vocational courses at the undergraduate level. The duration of the course is for a period of 3 years. The main aim of the B.Voc. in E-commerce and Digital Marketing is to develop industry-specific skills and gain a deep insight into the Digital Marketing and E-Commerce industry. The curriculum is developed keeping in mind the business priorities and practices. It also attempts to align the program structure and course contents with student aspirations & and recruiter expectations. The program also attempts to align with the National Goal of “Make in India”, “Start–Up and Stand–Up India” and “Digital India”.
This program will focus on introduction and insights into the core and emerging digital channels and disciplines. Students will learn the holistic value of Digital marketing through research and development of an actionable marketing plan. Understanding the interconnected value of these channels and disciplines will set you apart from other marketing professionals and guide your development as a digital marketing expert.
Subject
First Semester | Second Semester | ||
| 1 | Introduction to E-Commerce | 1 | E-Commerce Platforms and Technologies |
| 2 | Digital Marketing Fundamentals | 2 | Search Engine Optimization (SEO) |
| 3 | Business Communication | 3 | Financial Management for E-Commerce |
| 4 | Fundamentals of Accounting | 4 | Business Law |
| 5 | Basics of Business Management | 5 | Social Media Marketing |
Third Semester | Four Semester | ||
| 1 | E-Commerce Logistics and Supply Chain | 1 | Mobile Commerce |
| 2 | Pay-Per-Click (PPC) Advertising | 2 | Content Marketing |
| 3 | E-Commerce Security and Privacy | 3 | E-Commerce Project Management |
| 4 | Entrepreneurial Finance | 4 | Influencer Marketing |
| 5 | Email Marketing | 5 | Analytics and Performance Measurement |
Five Semester | Six Semester | ||
| 1 | Advanced E-Commerce Strategies | 1 | E-Commerce and Digital Marketing Trends |
| 2 | Advanced Social Media Strategies | 2 | Digital Marketing Campaign Management |
| 3 | Entrepreneurial Marketing | 3 | Legal Aspects in E-Commerce and Digital Marketing |
| 4 | Internship in E-Commerce and Digital Marketing | 4 | Entrepreneurship Development |
| 5 | Research Project in E-Commerce and Digital Marketing | 5 | Professional Development in E-Commerce and Digital Marketing |
Career Scope
- ◉ Develop a digital marketing plan that will address common marketing challenges.
- ◉ Recognize Key Performance Indicators tied to any digital marketing program of a company.
- ◉ Improve Return on Investment for any digital marketing and e-commerce market plan.
- ◉ Launch a new, or evolve an existing, career path in Digital Marketing and e-commerce.
- ◉ Demonstrate cognitive knowledge of the skills required in conducting online research and research on online markets, as well as in identifying, assessing and selecting digital market opportunities.
- ◉ Investigate and evaluate issues in adapting to globalized markets that are constantly changing and increasingly networked.
- ◉ Start own venture into the area of e-commerce and digital marketing